I’ve been a lover of Rice Dream frozen desserts for almost a couple decades now and I must say, I’m deeply disappointed in the recent changes they’ve made to their recipe.
In the summer when the temperature in the desert is soaring in the hundreds sometimes I just have to have something creamy, cool and delicious that simulates the ice cream experience. Now since I don’t touch sugar the majority of the time, and that includes organic sugar, that leaves out most of the organic ice creams or healthy ice cream alternatives, because most of them use organic cane sugar as their sweetener. I prefer to eat foods, including sweets, that are in the whole and natural state as much as possible, but unfortunately that gets harder and harder to find. Everyone wants to add sugar.
Some use fructose, but I try to avoid foods that have any kind of refined sweetener the majority of the time, however I will indulge every now and then. The thing I loved the most about Rice Dream was that it allowed me to have my delicious cool treat without having to violate this rule. I don’t know the exact process they used, but their old recipe didn’t contain any sweeteners at all. They did something to brown rice that made it turn sweet without using any sweetener. I loved this because it didn’t do a number on my Candida or my blood sugar and it was something I could feel good about eating. Not only that I thought the old Rice Dream frozen desserts was very flavorful and delicious. It had a nice texture, tasted like a food and it had only a few ingredients in it.
Now last week at my local health food store I see that Rice Dream has a new label on their frozen ice cream treats that says they are organic. Well I thought that was going to be a great improvement, because that was the one thing I didn’t like about them before – they weren’t organic. However, when I read the ingredients I now see that the second ingredient is organic brown rice syrup and the third ingredient is rice dextrin and then a whole list of other ingredients. Later in the list is agave syrup. Dang, I was so disappointed. Why did they go and put all those sugars in there? Granted, brown rice syrup, rice dextrin and agave are definitely healthier than most sweetener choices out there and one’s that I will indulge in from time to time, but they are still a form of sugar, so I avoid them most of the time.
Well, I resigned to the fact that I could no longer eat my beloved Rice Dream frozen desserts as much as I usually do anymore because of all those sweeteners, but thought I’d give it a try and see how it tasted and dang, another big disappointment. Now, this new recipe is not anywhere near as tasty, rich and sweet as the old recipe was. This new recipe is flat and lacking in flavor and has an unappealing texture. So not only is the new recipe less healthy for you it also doesn’t feel or taste as good. My son who was also a Rice Dream frozen desserts lover felt the exact same way and we’re sad that we have to begin a search for something to replace our favorite dish for cooling off in the summer.
I don’t know why people can’t just leave things as they are. Rice Dream frozen desserts were great the way they were. They could have made it organic, but continued the same recipe. Why on earth do they need three different sweeteners? To answer my own question, because our society is so addicted to sugar that we can’t be happy with just one or delight in the natural sweetness of a product anymore. Everybody always wants to make something new and improved, and unfortunately, what that is coming to mean in our society more frequently is that you’re actually getting something of less value, lower quality and not as healthy. It makes me sad that I see more and more product lines in the health food industry succumbing to this marketing madness.